The spread of fake news is a phenomenon that has exploded in recent years, and misinformation has always affected many foods important to the diet of Italians, and fish, particularly farmed fish, is no exception. 

Aquaculture represents a unique heritage of knowledge, experience and culture that still remains an unknown for most consumers, who are too often hostage to alarmism, false beliefs and a real difficulty in finding the correct information. 

Information professionals therefore have a key role in communicating clearly and correctly to enhance this Italian excellence and to help create social acceptance of the sector. The event will also be an important opportunity for fish farmers to find the key to tell the added value of aquaculture products and reach the final consumer in a timely and effective way.

Conducted in collaboration with journalists and experts in the field and environmental sustainability professionals, the course will provide a clear and objective overview of the value of aquaculture.

Main topics: 
• Introduction. Risks and temptations of misinformation in food field
• Farmed or caught? Consumer perceptions compared
• Aquaculture and sustainability. A view of context
• The dilemmas of sustainability and the role of media communication

Speakers 
Valentina Tepedino, editor-in chief , Eurofishmarket
Andrea Fabris, editor -in-chief, API – Associazione Piscicoltori Italiani
Alejandro Guelfo, editor-in-chief, Mispeces

Round Table
Giuseppe Arcangeli, IZS delle Venezie
Andrea Cereser, IZS delle Venezie
Claudia Balzaretti, Università di Milano
Marta Castrica, Università di Padova